The rebrand to CVS Health came with their biggest commitment to help people achieve better health. And with more products and services available under the CVS umbrella, it has never been easier.
But ‘healthy’ can sound unachievable. Or just overwhelming.
So we focused our message on all the ways we can help people get healthiER. To show them what that looks like, we wrote a song. And in the words of our CCO, “It’s a single, not a jingle!” 

Below is just a sample of the work produced.