For the first time ever, Café Bustelo was going to be available nationwide. And for that, they needed a national campaign, while maintaining its small, authentic brand feel and Latin roots.

It started off as an OOH intervention bringing the joy and colour of the Latin spirit to a drab area tagged with Café Bustelo Estuvo Aquí (Café Bustelo Was Here), and grew into a national campaign with TV, social, digital and radio executions.