Heineken had a unique problem in the USA – it was seen as a sophisticated, European beer to occasionally drink at home. It was not a beer that you bring to a party, or enjoy on a fun night out. 

Our campaign spoke to open-minded, urban drinkers, and sought to associate Heineken with fun and spontaneity. 

The spots were so loved by client, that they ran globally.

(Please pretend that you don’t notice the tagline changes half-way through the campaign as the brand works through their global positioning)