CafÉ Bustelo ‘Miami’
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BACKGROUND
Café Bustelo is a small coffee brand that is extremely popular among US Hispanic consumers and has a passionate, cult-like following among those who know it. Its distinctive yellow, red and blue colours are worn and displayed with pride.
THE WORK
After winning the business for its parent company, we were tasked to create and produce a local campaign for Bustelo’s most loyal customers – Miami residents, in just 10 days.
What we had: a set of static bus shelters that were already paid for.
What we didn’t have: time, money or the right to step on their social agency’s toes.
What we did: created a series of bold, playful posters that allowed the local community to interact with and share their love of Café Bustelo online.